What social networks exist, and which of them are more popular?
It seems that only Facebook, Instagram and TikTok are the social networks where you have to appear, but we were wrong.
Depending on the service or product you offer, and the geographical area where you work, other social networks such as Pinterest or Google My Business may surprise you with incredible results.
So before we continue guiding you through the dough… it’s time for you to take a break.
Please take a look at the most important social networks and analyze them in-depth.
Maybe you are leaving out a channel that could bring you good results.
Most used social networks: discover them here.
After the analysis, write down the social networks that seem the right ones for your brand and keep asking questions.
Where are my competitors on social media?
A step that cannot be missed in any social media strategy is knowing what your competition is doing; this will help you draw some conclusions:
You will extract ideas that can serve as a source of inspiration for your strategy or to do your SWOT analysis.
You will be able to compare yourself with their results to indicate whether or not you do a good job.
You will find the blind spots in the marketing strategy of your social networks so as not to repeat mistakes.
You will meet your potential clients. If they buy from your competition, why won’t they buy from you?
In short, doing a competitive analysis on social networks helps you generate your own and keep you always alert.
I know, sometimes it is difficult to know where your competition is. That is why I leave you an article with which you will know which social networks your competitors use.
I’m also going to leave you something that will interest you even more. A study of social networks based on thousands of data taken that is very interesting to take into account when making a social media strategy:
Now, continue with the checklist.
How do top-tier companies use social media?
Let’s face it; big advertising companies are the ones that have the staff and resources to execute an excellent social media marketing strategy and to be successful.
If this is not your case, you can learn from them.
How? we have done it for you.
Enter the latest study of social networks, where we analyze company accounts and their strategies.
See here the conclusions of the study on social networks.
What do users say about my brand?
Your company may not be on social networks yet, but that does not mean users are not talking about it or related topics …
This last question is one of the most important, and its answer may surprise you.
The best way to analyze what they say about your brand is by making a social listening plan.
Set goals for your social media presence
The first step to a solid marketing plan is defining what you want to achieve. Without goals, you can’t tell if what you’re doing is working or measure your return on investment. The idea is that your social media objectives respond to the general goals of your company.
To set goals that really make sense, remember the acronym “S.M.A.R.T.”:
Specific (specific) Measurable (measurable) Attainable (achievable) Relevant (relevant) Time-bound (with a deadline)
The second point, measurement, is critical to determine the success of the project. Instead of focusing on metrics like likes or comments, think about KPIs with a genuine business impact. Please consider the use that you are going to give to the different channels, since you may want to measure different things in each of them.
2) Learn everything you can about your audience
If you know the recipients of your communication in-depth, you will be able to create content that will make them fall in love. This is a very inbound philosophy, creating messages or content that attracts their interest and value. Plus, this will help guide you on the path to conversion.
To start, you can create a profile of your ideal follower to have a clearer image of what he is looking for. Look for accurate data about the profile of the users of different networks and the analytics of your page; This will help you refine your strategy and be more effective when it comes to launching advertising on social media.
3) Research the competition
In all likelihood, your competitors will also be using social media, and that means you can learn from their actions and incorporate these lessons into your marketing plan.
A competitor analysis will help you understand who your competitors are and what they are doing well (or not so well). You will have a global image of users’ expectations in your sector, and you will be able to adapt to them.
This analysis will also help you find market gaps and opportunities. For example, your competitors may have focused on Facebook, but Instagram is still a field to explore. Thus, instead of competing directly with them, you can make a site on other networks.
When it comes to analyzing the competition, social listening is your ally. Keep track of competing brands and keywords in your industry and track the results regularly.
4) Do a social media audit
This step will start by analyzing what you are currently doing on social networks (if you already have a presence on them). Try answering these questions:
What is working and what is not? Who is connecting with your brand on the networks? What social networks is your target audience on? How is your presence on social media compared to the competition?
Once you have this information, you can see how to improve and add these insights to your social media marketing plan.
The social media audit is also a good time to solve these two to-dos:
Check if you have an account that no longer serves you. If it doesn't have a clear goal and it's not delivering the results you expect, you may need to change course or even eliminate it. Remember: it is better to have an active and focused presence in a few channels than to try to reach everything and fall short. Detect possible imposter accounts, that is, accounts of other users posing as your brand. Remember that you can verify your profiles on Facebook and Twitter so that your fans know who they should follow.