Today, social media marketing strategies have the potential for any business. But do you know how to plan it? What tools to use? How to generate conversions?
If you have doubts about any of these points, this is your article!
Social networks are the perfect way to increase the reach of your communications, reach your buyer persona, interact with your community and improve the results of your marketing strategy; and today, I present you six simple steps to implement a social plan half.
But, before addressing these 6 points, let’s briefly see why social media has so much potential. We started!
Why is it important to take care of your social media marketing strategy?
Working on the content of the publications and the image that we project on social platforms has become a requirement to acquire brand awareness; for this reason, I have compiled some reasons why it is essential to follow a marketing strategy in the corporate profiles of your company:
According to the Digital 2020 report from We Are Social, approximately 29 million users use social networks daily in Spain, spending an average of two hours a day on them. What's more, Facebook has more than 1.13 billion daily active users.
RSS data Source: We Are Social
They are the perfect channel to build a quality relationship with your target audience, segment your audience and increase the visibility of your campaigns and promotions. With social networks, we can obtain precious information to understand the current needs of users and, thus, be able to offer them the best solution. The social networks of a company, without a marketing strategy, can create a negative image in its community of followers and among potential customers.
Also, if you are still not sure whether to invest resources in a social media plan, here are some of the benefits of doing so:
Improves the notoriety and image of the company. It optimizes user acquisition through the social channel to increase web traffic, an essential requirement if you sell online. Social media can be used as a market research tool. Contributes to improving customer loyalty. It allows increasing the database of potential clients by capturing leads.
Another essential aspect to consider before starting a marketing strategy in social networks is to know which platforms our buyer person moves to and what our objectives are. From here, we will be able to prioritize which social networks we will work with based on our available resources.
For example, while Instagram is a perfect social network to develop branding and work on brand recognition, LinkedIn is perfect for B2B companies that want to generate new business opportunities, and Twitter is more appropriate for those who generate highly specialized content.
If you want to make a strategy of your social channels from scratch or be a social media professional, you have the treasure map or the checklist to go from user level to pro level.
Take note or bookmark this article as it may be helpful on more than one occasion.
Let’s get into trouble.
Who does the social media strategy?
The first point is to know what your role is in the pyramid of social media.
Are you a Community Manager or Social Media Manager?
It is essential to know what place you occupy in the pyramid of social networks and what you have to do within the strategy.
To discover what position you occupy, you have to think about the functions you will develop.
Once you have them clear, discover how it works from a community manager and social media. You will discover what your role is.
If you have discovered that being a Community Manager is your thing and you are not clear about everything about this profession, this article is written for you:
The community manager, is it born or made?
Some many professional words or categories exist in this world.
In an ideal world, they would be:
Social Media Strategic
The person in charge of making the social media marketing strategy step by step and deciding the methodology.
Social Media Manager
The person in charge of implementing this strategy with the team.
In charge of uploading publications and carrying out the social media marketing strategy supervised by social media.
It is in charge of curating content. Find content related to the brand in other blogs or news to share on social networks.
In the real world, these limits are diffuse, and in many cases, you will have to assume all four roles or part of them.
If you are self-employed or a small company, you can approach social networks differently. This guide is made for you:
Small Business Social Media Marketing
Ready! You already know the different jobs in the world of social media marketing, so that we can move on to the next point.
Now we go to the part that interests everyone … How do we make a marketing strategy for your social networks from scratch?
Let’s get to it, I’ll tell you.
How to make your social media marketing strategy step by step?
Marketing on social media is not complicated, but you need organization and perseverance to achieve your goals.
That is why I will tell you to step by step how you can make your strategy organized and straightforward so that you learn it quickly.
The first step is to know the rules of the game and analyze the board.
To do this, you have to observe and investigate social networks to ask the right questions.
This way, you will also have the correct answers to draw up your strategy.