Non-fungible tokens are rapidly moving from being a niche interest to a way of proving ownership of an idea to anyone.
This week a new app has been launched that allows anyone to easily coin a free NFT on a mobile phone and register their ownership on a blockchain, thus dispelling any doubts that may remain about the generalization of non-fungible tokens.
S! NG, created by former Apple executive Geoff Osler, is aimed at artists, musicians, and other creatives, as a quick and easy way to establish that a work of art, song lyrics, or other intellectual property is associated with them, and the date it was created.
Registering the copyright in the US for a creative work can take weeks or months, and that does not balance with the speed at which it is possible to create an ad-hoc video clip or a GIF that goes viral in a matter of hours.
However, an NFT can be minted in a matter of seconds and offers the security of cryptographic proof of ownership, with permanent storage on the blockchain, according to S! NG.
“The whole spirit of S! NG is to allow creatives to take control of the intellectual property they are creating; the momentum from the mainstream shows that this is something that has been needed for a long time,” Corey Herscu told Decrypt today. , director of communications for the company.
Developed with artists in mind
The app strives to be as user-friendly as possible and has been developed with musicians including DJ Nu-Mark, Rasta Root, and Canadian rock group Our Lady Peace singer Raine Maida, who is now Product Manager for S! NG.
Something like a hip-hop track can be created on multiple platforms, with the participation of a dozen people, Maida told Fast Company. “We are literally experiencing the problems of not having some kind of simple copyright mechanism, and this is becoming a much bigger concern with the way creators are now.”
S! NG CEO Geoff Osler has a lot of experience in licensing. As a co-founder of sustainable technology startup Clearsign, he was responsible for establishing patent protection. Before that, he worked in software product licensing at Apple and Adobe.
The startup is currently partnering with the OpenSea NFT marketplace so that its users can sell their creations, but is planning to launch a market of its own.