As an experienced social media agency, we help companies achieve more online success with effective social media advertisements. We always consider your target group, the characteristics of the individual social media channels, and the objectives. Our consultants have a lot of experience in social media advertising on the following channels:
Facebook advertising
LinkedIn advertising
Instagram advertising
Advertise TwitterOur social media specialists use A/B testing to determine which ads deliver better results. We draw up multiple advertisements with different texts + images and monitor and analyze which advertisements perform the best. With this method, we see which ads work best and achieve the most objectives. Objectives can be:
Generate more website visitors
More followers on the company pages
Reach and brand awareness
Generate more leads
Promotion for an eventAdvertising on social media ensures
Brand awareness
Wide reach
More Website visitors
Page likesAdvertising on Social Media is a great way to reach your target audience. However, every social media channel has its own characteristics and options. SocialLane is a specialist in advertising via Facebook, LinkedIn, Twitter and Instagram.
Facebook is still the largest social media channel in the Netherlands. Facebook is an ideal platform to advertise on, mainly for the B2C market, because you can target people's specific interests very specifically.
LinkedIn is seen as the business social media platform and fits perfectly in a good B2B strategy. Via LinkedIn, you can reach your business target group very specifically and convert them into qualitative leads.
Twitter offers extensive possibilities to get in touch with potential customers quickly and directly. Specific advertising can be done using advertisements on different interests or other accounts with the same target group.
The younger generations mostly use Instagram up to the age of 35. Instagram is mainly focused on visual content. Is your target audience present on Instagram? Then Instagram is an extremely suitable advertising channel for visually targeted advertising.As an experienced social media agency, we help companies achieve more online success with effective social media advertisements. We always consider your target group, the characteristics of the individual social media channels, and the objectives. Our consultants have a lot of experience in social media advertising on the following channels:
Facebook advertising
LinkedIn advertising
Instagram advertising
Advertise TwitterOur social media specialists use A/B testing to determine which ads deliver better results. We draw up multiple advertisements with different texts + images and monitor and analyze which advertisements perform the best. With this method, we see which ads work best and achieve the most objectives. Objectives can be:
Generate more website visitors
More followers on the company pages
Reach and brand awareness
Generate more leads
Promotion for an eventAdvertising on social media ensures
Brand awareness
Wide reach
More Website visitors
Page likesAdvertising on Social Media is a great way to reach your target audience. However, every social media channel has its own characteristics and options. SocialLane is a specialist in advertising via Facebook, LinkedIn, Twitter and Instagram.
Facebook is still the largest social media channel in the Netherlands. Facebook is an ideal platform to advertise on, mainly for the B2C market, because you can target people's specific interests very specifically.
LinkedIn is seen as the business social media platform and fits perfectly in a good B2B strategy. Via LinkedIn, you can reach your business target group very specifically and convert them into qualitative leads.
Twitter offers extensive possibilities to get in touch with potential customers quickly and directly. Specific advertising can be done using advertisements on different interests or other accounts with the same target group.
The younger generations mostly use Instagram up to the age of 35. Instagram is mainly focused on visual content. Is your target audience present on Instagram? Then Instagram is an extremely suitable advertising channel for visually targeted advertising.Share your content more than once
Social networks are a volatile medium and you should promoting posts. Messages and news updates only appear briefly and disappear long before everyone has seen them. Bummer.
Therefore, share your blog posts and other own content more than once. It can’t hurt, on the contrary. If you don’t exaggerate (!), vary enough (!) and spread well (!) it will even bring you more visitors!
This applies to new blog posts as well as old ones. Why not highlight a good article if it’s relevant and useful?
Tip: Try to formulate the text / description of messages that you republish slightly differently each time. Ask a question or use a statistic or quote from the article.
Use a publishing schedule
Publish your posts regularly on all social media of your company. Use a publishing schedule to keep an overview and to spread out content that you share repeatedly:
determine your publication frequency per network
work with fixed time slots / publication times
determine which content is suitable for republication and for how long
schedule variation and repetitionSpark interest with giveaways, freebees and promotions
Contests, freebies, and promotions are viral on social media (understatement). Use them to grab the attention of your target audience. Also, have participants share or like your post to win something. This way you can reach a lot of new people very quickly!
Advertise
If you have free advertising budget, you can also attract visitors with Facebook ads, LinkedIn Ads or Featured Tweets that link to your product pages or most popular blog posts.
Do you organize your advertisements well and do you respond to the interests of your target audience? Then you can drastically increase your reach.
Build relationships with influencers
Online influencers are people with a lot of online influence (duh): they have a lot of expertise in their field, are popular with a certain target group, have a good reputation, etc.
They are therefore followed by a lot of people. These people also attach great value to the opinion and judgment of those influencers.
Therefore, be sure to build relationships with relevant (!) influencers. If they recommend your products or share your content with their followers, you will reach many new people. This is how you take your company’s social media to the next level!
Enter into a dialogue with your followers
Continuously engage and engage with your target audience: that is one of the most important aspects of successful social media management.
After all, social media for your company works in two directions. Do not forget that! If you opt for one-way traffic, you will miss many potential visitors (and therefore also a lot of traffic to your website).
SO:
ask questions
respond to comments
thank people when they share your content
participate in discussions
…Get interest with giveaways, freebees and promotionsContests, freebies, and promotions are viral on social media (understatement). Use them to grab the attention of your target audience. Also, have participants share or like your post to win something. This way you can reach a lot of new people very quickly!
Advertise
If you have free advertising budget, you can also attract visitors with Facebook ads, LinkedIn Ads or Featured Tweets that link to your product pages or most popular blog posts.
Do you organize your advertisements well and do you respond to the interests of your target audience? Then you can drastically increase your reach.
Build relationships with influencers
Online influencers are people with a lot of online influence (duh): they have a lot of expertise in their field, are popular with a certain target group, have a good reputation, etc.
They are therefore followed by a lot of people. These people also attach great value to the opinion and judgment of those influencers.
Therefore, be sure to build relationships with relevant (!) influencers. If they recommend your products or share your content with their followers, you will reach many new people. This is how you take your company’s social media to the next level!
Enter into a dialogue with your followers
Continuously engage and engage with your target audience: that is one of the most important aspects of successful social media management.
After all, social media for your company works in two directions. Do not forget that! If you opt for one-way traffic, you will miss many potential visitors (and therefore also a lot of traffic to your website).
SO:
ask questions
respond to comments
thank people when they share your content
participate in discussions
…
